More specifically, I’m talking about how your book should present to the public on any venue. I recently spoke to a writer who spoke of only doing their book in ebook format. Another only wanted their book in print. I responded, “No, no, no.” The credibility of your book is reflected in its presentation, delivery, […]
Should You Add an Ebook to Your Promotional Toolkit?
/ 2020-09-18Along with your blogs, social posts, author website, and newsletter, an ebook can be a powerful part of your promotional mix. Ebooks are a subtle-type selling, too, that lets you editorially showcase some of your experience and expertise, so readers start to associate you with a particular area. And despite the name, writing them is […]
Five Pro Tips for Killer Email Subject Lines
/ 2019-09-05When you email an agency or editor to query new work or chase a submission, the subject line is almost as important as all the other elements of your email put together. Here, based on 20 years of working with email agencies and the CRM teams of big brands, are my tips for writing a […]