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(NOTE: So many people write
about my editorials, I thought I'd list the FundsforWriters editorial of
the week. Watch what you wish for, however, because
occasionally I step on toes in trying to speak the truth and help
writers.)
Hope's
Thought for the Week...
WEB SITE SAVVY
It's the end of the year. We're cleaning up the shredded holiday wrap,
taking down the tree, or doing whatever symbolic moves we need to do in
order to transition from a year of old habits to a pristine one of new
hopes and goals. Writers around the world are making promises like:
-writing 500 words every day
-submitting twice each week
-finishing the novel
-finding three new markets each week
-attending a conference
-taking a class
-joining a writers' group.
My suggestion is to create your web site. I'm not talking about the
freebies, either. If your writing is a hobby, that's fine. But if you
intend to make a buck at this word-spinning thing, then create a serious
site that instantly tells a visitor you respect him as well as your
writing.
Marcia Yudkin sends out a weekly Marketing Minute email to her readers.
They are brief, pointed and smart. Not long ago, she noted the impact of
web sites:
<<According to recent studies by the National Association of Home
Builders, 93 percent of prospective new home buyers visit builders' web
sites to create a short list of builders who might be a good fit for
them.
"They make this judgment based solely on what they see on your web site,
often without ever talking to a salesperson," commented Builder Radio.
"Gulp. Never before has having a professional web site - one designed
with a clear knowledge of what your buyers are looking for and
engineered to deliver relevant information that motivates them to action
- been more vital to your business." >>
Online readers now make important decisions without asking questions.
They expect you, the web host, to provide all the info they need to be
informed. No second chances. Only first impressions.
If they flip to your page and get bombarded with Google Ads or pop-ups,
they instantly feel like prey to a commercial gimmick. Yeah, I know. We
are commercial. We're selling books. However, if you want to respect
your customer, he has to feel like HE makes the decision to purchase
your product, and isn't coerced. He doesn't have the time to search for
that blurb, bio or informational paragraph that nails it for him...makes
him decide yes or no on a sale.
Make a visitor work, and he'll move on in a flash.
Make a visitor happy, and he'll buy everything you've got.
A web site isn't an after thought. It's a proactive, very concentrated
forethought. Give a web site some serious forethought in 2009, and see
what happens. Happy New Year!
REFERENCE-
* The Marketing Minute * every Wednesday by Marcia Yudkin.
Marketing Consultant, Author, Speaker
http://www.yudkin.com/marketing.htm
http://www.marketingformore.com
http://www.pressreleasehelp.com
http://www.namedatlast.com
mailto:marcia@yudkin.com
Hope
Hear Hope at
http://blogtalkradio.com/SixFigureWriting and
http://www.blogtalkradio.com/ConsciousDiscussions/2008/06/06/Funds-For-Writers
and
Authors Read on BlogTalkRadio.com where she reads from her
book THE SHY WRITER
and below from The Writing Show
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Ebooks to Jumpstart Your
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Potential
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The Latest Articles from the
FFW Newsletters...
NOTE: Articles published in
TOTAL FundsforWriters are not listed on the website since TOTAL is a paid
subscription. Another reason to subscribe!
Filtrips
for Writers - By Gwynne Spencer -
In our town, almost everybody has a box, so
everybody comes
and goes once a day. If you have a cute dog like I do (weener dogs rule)
you could sit out front with said irresistible dog and ask people to
hold your dog while you go in to get your mail. You know, no dogs
allowed. When you come back, there will be a story waiting, I guarantee
you.
'Tis
the Season - by W.E. Reinka - The most common question writers
get after “what sort of writing do you do?” is “where do you get your
ideas?” I start with the calendar. Good seasonal articles are not only
annual but, in a sense, perennial.
How
to Negotiate So Everybody Wins - By Mridu Khullar -
Many a writer has missed out on an
extra $100, a bigger bio, a kill fee, or even just quicker payment, by
failing to ask for more.
Small
Publishers: The Good, the Bad and the Fine Print -
By Christine Cristiano - Every writer dreams of
being published by a major publisher; however, most will find their way
to a small publisher instead.
Cultivating
Clients - Common Courtesy is Most Powerful Marketing Tool -
By Jessica McCann - Super models get to say,
“Don’t hate me because I’m beautiful.” As a full-time freelance writer,
I get to say, “Don’t hate me because I turn away new clients.” Oh, and
don’t hate me because I spend almost no time (and almost no money)
marketing my services to new prospects.
Coining
a Phrase - By Nadia Ali - The greeting card market pays top
dollars per-word than most markets. For a two sentence phrase – one for
the outside of the card and one for the inside you can make anywhere
from $50-$200.
Educational
Book Publishing - By Anne Vize -
Educational books are created by writers with an understanding of
teaching, or by teachers with some writing skills. Specialists from
areas such as art, physical education, math, literacy or health often
write educational books in their field. Writing an education book is a
great way for an unpublished writer to get a start.
Punctuate
Your Piece with the Perfect Picture -
By Courtney Mroch - It’s clichéd but true: a picture is worth a
thousand words. But pictures don’t replace words. If used right, they
enhance them.
From
Writer to Translator - By Aline Lechaye - With everything going
global nowadays, people who speak more than one language are invaluable.
Being a writer also helps because you know how the sentence patterns
flow, and how a piece sticks together.
Write
Yourself a Check - By Gwynne Spencer
- The danger of reading Funds For Writers is that you really do get
used to being paid for what you write, to the detriment of family
stories that need to be written before you are dead, when it is much
harder.
Creative
Collaborations: Two Heads are Better than One -
By Jennifer Brown Banks -
Creative collaborations can be a great way to expand your portfolio,
increase your bottom line, and partner with someone whose artistic
strengths complement your weaknesses.
Raised By a
Community of Writers - By Dawn Goldsmith - Some of us are born
with a fondness of stringing beads, others, for stringing words
together. But whether beads or words, to get really expert, two things
must happen. We must practice, practice, and practice some more. And we
must find a band of people who generously help us learn our profession.
Go
Figure - By Skip Maloney - I think
the fact that the urge to write is universal and as old as cave drawings
by human beings who never had to worry about re-booting a system to
finish the work, speaks to a hidden measure of inspiration for all of us
who ply this trade.
10
Ways Linked In Can Help Your Writing Career - By Mridu Khullar -
Social networking has caught on in a big way not only for your personal
keeping-in-touch needs, but also in the professional world. Linked In (www.linkedin.com
), one of the major players in professional social networking is one of
the websites where you can expect to find your boss, the manager from
your previous company, and your current freelancing clients.
Focus
on the Rocks, Not the Pebbles - By Laura Gater - At a recent
writers' conference, the analogy of rocks and
pebbles in a vase attracted my attention for a particular reason.
Growing
Market: Green Writers- Green Topics - By Wenona Napolitano -
Green is the hottest trend right now.
More
articles...
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101 Best Web Sites for Writers
FundsforWriters has been selected for this honor
eight years in a
row
2001, 2002, 2003, 2004, 2005, 2006,
2007, 2008
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2009 Bylines Daily Calendar -
This year is the fifth year Hope's sworn by this wonderful writer's resource.
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The Shy Writer:
An Introvert's Guide to Writing Success - trade paperback and
ebook - receive TOTAL FFW subscription with paperback purchase
of SHY. |
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Hope's Blog!
Not too long with a
paying opportunity and a tiny smidge of news and opinion. One of the
most concise yet informative blogs for writers on the web. Voted one of
Maria Schneider's, editor Writer's Digest, 20/20 Blogs in 2007!
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