Our lives are fleeting. We are busy. Our hours are limited to the priorities we place on them. As authors, we get few chances to snare people's interest, and when we do, we need to make a lasting impression and make it simple for that other person, that potential fan, to latch hold and want to follow, read, and sign up for future publications. I'm sure I could find him if I hunted hard, but with 40 books in my to-be-read stack, books that belong to authors who have proven themselves in one way or another, I just won't bother.

More than ever these days, you have to excite readers, while at the same time enabling them to find you. There are too many of us out there to leave it up to chance.