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Presenting Your Book Online

C. Hope Clark / 2021-07-17

July 17, 2021

More specifically, I’m talking about how your book should present to the public on any venue. I recently spoke to a writer who spoke of only doing their book in ebook format. Another only wanted their book in print.

I responded, “No, no, no.”

The credibility of your book is reflected in its presentation, delivery, and availability. The same standards also help dictate that book’s sales. What I’m talking about is the variety of book formats.

1) Ebook
2) Paperback
3) Hardback
4) Audio

We won’t get into the types of paperbacks (trade, mass, etc.), but the truth is, people are so diverse in how they read that they can easily judge your work by its format availability. But you are also judged by the gatekeeping algorithms out there on both search engines and Amazon.

Ricardo Fayet of Reedsy.com recently made a comment that resounded with me.

“Think about it from Amazon’s perspective. If a customer searches for ‘romantic suspense,’ they might want to buy an ebook for their Kindle, or a paperback, or a hardback, or an audiobook… Amazon doesn’t necessarily know which format they’re looking for. So to increase the chances that the search will result in a sale, Amazon is more inclined to prominently feature books that are available in all formats.” 

Just saying. . . it’s something to think about so you won’t look cheap or less committed. To a reader it shows you are want to reach them any way they choose to read.

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