We put a lot of attention into being very visible through logos, brands, websites, and book covers. Rightfully so, to a point, because a bad first impression is pretty permanent, especially with all the competition out there. Introductions are important.

We might want someone to be attracted to our bright lights and spin, but that isn’t what makes you a success. What is even more important is reputation. Do you deliver? How high is your repeat factor? Can you repeat that quality someone appreciated in your first book, that first article, that first gig?

That’s where your stick factor comes from. That’s where you gain traction and create a name.

When do you get to the point someone looks for you, by name, by title, by reputation?

Seth Godin, American author and a former dot com business executive, says you want readers to focus not on the SEO search in finding someone like you (i.e., mystery author), but on the more precise human search (i.e., C. Hope Clark). Your goal is to have people looking for you, not something like you or looking for something like what you do.

First and foremost, be the quality resource that people would seek. You need to be credible, reliable, and dependable in what you write so that people search for you. Be someone such that when a reader reads your words, they keenly remember you.

Be memorable in your quality of work, and they’ll come hunting you by name. That’s your goal.