I’m talking fiction, nonfiction, copy, blog material….all of it. When it comes to fiction, it’s called the backlist. When it comes to commercial copywriting, it’s called repetition or repurposing. Whatever you write, because you released it once does not mean that others saw it or shouldn’t be used again.
ClearVoice.com is a savvy site about writing copy for a living. That includes ads, social media, blogging, branding, whatever. They also hire out writers and editors, and they talk intently about how to be successful in niches.
When it comes to copywriting, you refresh the work, often putting it on the same blog, in the same magazine, on the same Instagram page, maybe on a Facebook group instead of a page. . . in a new voice or new light. The point is to deliver the message.
Just because I’ve posted before on FundsforWriters about writing for anthologies doesn’t mean I cannot post about it again. I can repeat an article that came out two years ago. I can come at submissions from a different angle. And frankly, as I’m learning via a freelance assignment I’m working on, times change, the industry changes, and sometimes these pieces need an upgrade.
When it comes to fiction or creative works, we’re talking backlist. One of my books is almost ten years old now; however, it is the gateway to the series. Just because I released the fifth book in the series months ago, doesn’t mean I cannot start a campaign advertising the old book. There are a lot of readers who have never seen that book. . . or heard of the series.
Keep putting your best work in front of people. Recycling and repurposing your writing is strong business sense. Just because you put it out there the first time does not mean it was seen. After all, how often have you discovered a new author, new series, or new product through copy or advertising, that has been in circulation for years?
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That’s great news.
Hi! I would like to find out if I could submit my very first book which was recently published in paperback through an India-based online publisher. I posted the link below. I could also send you the original manuscript, if that is okay with you. I am still new in this endeavor, so I am exploring options to expand my exposure. I am currently working on my second book and am wondering if I can get any support from your team. I have to admit that I cannot pay any fees right now for lack of funds, so I’m basically looking for free exposure for the time being, until I get some funding. I am also willing to submit personal written articles. Anyway, a response from you would really be appreciated. Thanks & regards.
FundsforWriters posts calls for submissions from contests, markets, grants, agents and publishers. We do not pay for publishing nor directly pay writers. And please read the advertising guidelines as to what we allow on the site and in the newsletter. We do not advertise for free, and the product needs to be an aid for writers, not fiction or any nonfiction that has nothing to do with the profession.