By Carol Tice
When you’re a hungry freelance writer, it can be hard to say no to a prospective client. But not every freelance-writing job is one you should take. Some clients are simply a nightmare.
The good news is, you can often tell you’ve got a PITA (Pain In The A*) client before you ever get started. After more than 20 years of freelancing – and 7 years coaching 12,000 writers in my Freelance Writers Den support community online — here are my warning signs.
1. The freebie request
Based on what I’m hearing, there’s been a resurgence of the ‘free sample’ scam. If you have portfolio samples, there’s no reason to do a custom, unpaid piece as a tryout. These clients rarely hire writers. They just tell you no, and then use all the free-tryout posts and ideas they get.
2. Buy-to-work offers
Ever get what sounds like a big-name client who’s dying to put you to work, as soon as you write a check for the computer or supplies they insist you need to do their job? Yeah – that’s a popular scam. Even if they send you a check to cover that cost, it bounces.
3. Low pay and promises
Many faltering startups have work available now, at terrible pay rates, but they promise it’s only temporary. Don’t believe it. If you start low, you’re likely to stay there. And clients who can’t pay pro rates often go bust.
4. Paid in dreams
Some clients have an exciting startup story to tell you, and they’d like you to work for shares of stock in their company (a/k/a equity). Those will be worth a fortune someday, they insist. Only take these gigs if you can afford to never get paid.
5. Paid for the win
Some shady companies and nonprofits will ask you to write a grant, Kickstarter campaign, or bid proposal for them, paying you only if they receive the sought-after funds. These are highly unethical. Grants, Kickstarter money, and government-bid funding cannot pay the writer. A similar offer in PR writing is to get paid only if you succeed in securing a story for them in their target magazine. Again, that’s a no-go. You need to get paid for your time, regardless.
6. No-boundaries alert
These needy clients are going to ask for your instant-messaging ID. They plan to ding you late at night, on weekends, all the time. And they’re going to birth a calf if you don’t respond right a- -way. If you don’t want to be available to clients 24/7, set your work-hour rules right away. Hint: Set the example by not answering new-client nibbles outside business hours.
7. Contract phobia
Is your new prospect all excited to work with you, but when you ask for a contract, you suddenly hear crickets? Hesitation to sign contracts clearly defines a client unfamiliar with freelancing. That means you’ll spend way too much time training them, or they’re planning to stiff you and don’t want you to be able to sue. Also, don’t agree to, “We’ll do the contract later.”
8. No deposit, no workee
When writing for companies, your request for a 30 to 50 percent up-front deposit will flush out the losers. Experienced, legit companies won’t blink at this requirement. Bogus companies will act like you’re insane.
9. Peer in the Glassdoor
Hop on Glassdoor.com and put in their company name. Read the reviews. I know many writers who could have avoided unpleasant clients and ripoffs, if they’d read Glassdoor first.
10. LinkedIn clues
Every good company has a LinkedIn company page. Put their name in a LinkedIn search and narrow your search to ‘Companies.’ No page? Bye-bye.
They DO have a LinkedIn page? Take a look at how many employees link to it. This is your yardstick for whether the firm is big enough to pay decent rates and have ongoing work. If they have 3 employees, it’s a questionable situation. Feel reassured with 20 linked profiles, and 50+ is best.
Watch for red flags
If you notice one of the problems above, think hard about whether you want the hassle this client will bring. The time you spend working for clients who underpay or don’t appreciate you is better spent seeking great clients who love you, understand your value, and pay appropriately.
BIO: Carol Tice writes the Make a Living Writing blog and founded the Freelance Writers Den support community. Check out her free training: How to Find Great-Paying Retainer Clients: Without Complex, Expensive Marketing. What you’ll learn:
Retainers 101 – What is a retainer? What kinds of clients offer retainers? How to set yourself up to close more retainer projects
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