Crowdfunding has been around for decades. It’s a manner of telling the world what you have to offer, how you intend to make it successful, and asking for financial endorsement. Many genre fiction writers self-publish by earning funds to do so via crowdfunding. The largest crowdfunding tool to use is Kickstarter.
There are thousands of projects on the site, so start by going under Publishing. Then search for the projects category that interests you. I used FICTION in this link. Then I broadened the search to UNITED STATES and sorted by MOST FUNDED, because I wanted to see the successful campaigns/books. (See here)
There are some serious projects here. On this search I did, the books were funded well over 100% of their requested amount. Some as high as 4000%. That’s exciting.
However, what I want you to see is how these campaigns were formed. Link into each of them and see what they are offering, how they offer it, the rewards they offer, and how they make themselves appealing.
I suggest Kickstarted. Now, they request that your campaign (you have to declare the dollar amount you need) has to be totally funded before they pay out to you. As a former federal lender, I like this. To partially fund a book is to court with running out of money and failing. That’s why these campaigns are so strong, and better to learn from.
However, if you want a crowdfunding campaign in which you get whatever money is pledged, even it your project isn’t totally funded, consider Indiegogo.com. Again, search for the successfully funded projects under Publishing and see how it’s done well.
I do not suggest any other crowdfunding platform. The seriously funded literary enterprises limit themselves to these two.
You will have to promote, and you will have to do a rather detailed plan on what you will do with every dollar, but if it gets your book funded, it’s well worth it.
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