Trust me, they were not easy to land in the beginning. In the early days, when I had one book, even two, bookstores all but laughed in my face. One told me to come back when I had two books; they weren’t interested in a one-book author. I remember that bookstore to this day. I have not been back to them.

I would pitch myself as a presenter, stating what I had published, and, yes, I spoke for free as long as books could be sold afterward. Some queries were cringe-worthy, even embarrassing. Others treated me kindly, even while saying no. However, enough said yes. Those are the ones to list as experience and to ask for testimonial from, because as you rise in popularity, they do, too. It’s definitely a symbiotic relationship.

Honestly, starting local makes the most sense. Inquire in an area that already recognizes you, or at least appreciates that you are local. Even if there are only six people in the room when you present, act like it’s a hundred, because those six will tell one or two more people. . . each.

Being welcomed will NOT happen overnight. Not many people risk their free time on unknowns. Yes, you’re proud of your published book, but others think publishing a book isn’t that difficult, so they need either name recognition or word of mouth to convince them to show up.

But slow and steady wins this race. Keep asking. Keep writing. Keep telling people what your book can contribute to society (or their members/customers/followers). Be consistent. Be diligent. Don’t do it one month then skip six before doing it again. Promise them a grand time and practice your presentation skills. Make people go back and start buzz about how great you spoke . . . which has to mean your book is good, right?