Social media promises writers a way to reach a large number of potential readers. The problem is, the possibilities are rather limited. X is a dumpster fire of partisan politics. Bluesky will probably follow. I don’t know anyone who gets many sales through Instagram. Tiktok works only for extroverts and the app’s future in the U.S. is uncertain. That leaves Facebook, the world’s largest social networking site with an estimated three billion monthly users. That’s a huge audience, and one that skews older, the very demographic that tends to read more. Our personal page is not the best place to push our writing. Our friends aren’t our customers! Instead, start a Facebook author page solely devoted to your work. From your existing account, click on the menu button on the upper right. Under “create”, click “page”. You’ll then go through a few steps similar to making your personal page. It only takes a few minutes. Create a banner featuring your books, a profile photo of yourself, and links to your website. But how do you get people to join? List the page wherever your books are listed such as your Amazon author page, website, sig line, etc. More
Writing Retreats
/ 2025-06-20I’m back from my annual writing retreat in Maine where I help facilitate writers in their dreams to bring their work alive and get it published. All week I attend and assist in a class a day. The rest of the day, attendees are supposed to write. I’m on call around the clock to answer questions, give advice, and offer feedback on their writing. We are all friends by the end. It’s amazing watching how difficult it is for some to write that much for that long. There is no television. There’s only nature all around, from the ocean on one side and woods on the other with wildlife everywhere. A fire at night. If there’s a time to write, this is it. Funny how it takes diligence to write when that’s all you have to do. A true test. I love the simpler retreats like this. Days full of classes fry a person’s brains. Why not attend a retreat where the guidance is occasional or as needed, instead of all day long? Some think the more they pay the more guidance they need. To me, the CHANCE of very SPECIFIC guidance beats classes all day long. That’s what this More
Could a Writing Residency Be Right for You?
/ 2025-05-30Imagine waking up in a beautiful setting where meals are provided, and your only expectation is to create. Or maybe you dream of using your writing to connect with a community, leading a journaling workshop or introducing readers to a piece of artwork or historic happening. Or perhaps you have a special project that you’re trying to figure out how to fund. A writer or artist residency might be one way to turn these musings into your job (at least for a little while). I live in a small city in Virginia’s Blue Ridge Mountains, and for the last three years, the Roanoke Arts Commission has named and funded several artist-in-residence programs for a variety of city agencies and organizations. There have been neighborhood groups with artists-in-residences, the housing authority has an artist-in-residence, our zoo has an artist-in-residence. The term “artist” is defined broadly and usually includes writers of all kinds. Additionally, regional leaders have (off and on since 2015) sought a writer who is paid to ride our city bus system and produce a book of poetry, essays, or stories from their residency. Our region’s hospital also pays visual artists, dancers, and writers to serve as “resource artists.” Maybe your local hospitals, museums, city More
Written By a Human or AI?
/ 2025-05-30I follow a site/newsletter titled Plagiarism Today. Jonathan Bailey ( @plagiarismtoday \ @mastodon.world \ mastodon.world \ plagiarismtoday.com ) has managed this site for decades, and he knows his stuff about AI, copyright, and plagiarism. I receive many newsletters. His I read. Recently he composed a piece entitled How Can I Prove That I’m Human? As we all know, it has become challenging in schools and business to identify who is the legitimate author of a piece and how much AI they used to create it. The range can mean little more than using Grammarly to check grammar all the way to plugging a topic into ChatGpt and submitting the whole piece as your own. When I receive article pitches for FundsforWriters, at least half are pure AI. The authors argue with me when I claim their piece reads like AI. They are insulted, they say. My response is that if the piece reads like it even might be AI, I don’t want it. When I (or any other editor) purchases a piece, they want it to be original. They also want it to have a voice. They want a fresh idea presented in a fresh manner. If there is no voice, if More
Do Writers Need a Business Plan?
/ 2025-05-30Earning a living from writing is not as easy to wrap your head around as opening a coffee shop or becoming a tax accountant. The work writers do is often mitigated by a publisher. Thinking of what “goods” or “services” you provide as a writer and who your “customers” are can feel intangible and vague. But that doesn’t mean that writing isn’t a business or that writers should skip creating a business plan. This is a lesson I keep having to learn. In 2015, I launched a website, opened Twitter and Instagram accounts, and reached out to newspaper and magazine editors in the city where I lived. Before I knew it, I had writing assignments and deadlines, and soon enough, paychecks. But the path from a few paychecks to a profitable writing business hasn’t been as smooth as I expected. It wasn’t long until I received a notice from my city’s Treasury Department. It turns out that in Roanoke, VA, writers need a business license in order to work. Who knew? Filing taxes as a sole proprietor was a steep learning curve. One of the magazines I wrote for didn’t send my promised fee. When I reached out, the editor connected me with the finance More
Hear Me Out! Making Peace with AI
/ 2025-05-18Before I start, a few caveats. First, I really don’t know very much about AI. Also, I’m only really talking here about ChatGPT. And I’m only talking about the world of commercial content, not creative writing. I start with all that because pretty much everyone I know who is a creative type is violently against AI in all its forms. I get all that. But I also work in the very commercial world of marketing for brands and businesses. It’s not a very glamorous place, but it’s where many aspiring writers go for the bread-and-butter work that funds their creative dreams. And over there, nobody has any qualms about using AI tools at all. Let me give you a couple of recent examples: • A client asks me to write an ebook based on a webinar about IT security they’ve recently delivered. They provide a version of the eBook done by ChatGPT with the expectation I will simply edit that. I listen to the full webinar out of curiosity. The AI version is well structured and covers all the key points. It misses out a few things I now add in, notably anecdotes and examples that help bring a rather dry More
I Have This Story…
/ 2025-05-18A lot of people, particularly in person, tell me they “have this story” that they want to tell. They ask me how I write, then they ask how to publish. There is a mile in between, and I try to tell them what that mile consists of. Recently, a new author asked me why they weren’t selling books. I looked at the books on Amazon, the website, and their social media. The website was a freebie site that just posted the books for sale. No history. No clear definition of genre anywhere. Three reviews tops. Nothing about the author. I could find no reference to social media in the email or on the website. The book covers looked self-published, and when I read the free sample, I could spot someone who hadn’t studied the craft. When I talk to new writers, I generally say this. -Take classes on writing. Go to a conference if you can. -Read books on writing. -Define the genre. -Join social media groups and read blogs on writing. -Read lots of books in your specific genre to understand it as well as good writing. -Take several of those books and dissect then, marking them up on More
When You Lose a Gig
/ 2025-05-18I was negotiating a small appearance for sometime downstream when something kept niggling at me about this one in particular. I have learned to listen to that feeling. The pay was average, and the expenses were fully covered. I could sell my books and retain 100 percent of proceeds. No bookstore there selling books, but I could find someone to cover that. All the boxes were checked, but something still worried me. I watched the event being planned, some ads going out, but one thing I wasn’t seeing was positive activity. It wasn’t getting much traction. Nobody was sharing it. Nobody was talking about going. And most of all it didn’t have much of a track record. And I wasn’t being kept up to date. There was still time until this event took place, but in fairness to all, I contacted the organizer again. When I questioned more deeply, it turned out the people putting it together fretted that they didn’t have the financial means to cover it all. Attendance wasn’t coming together like they thought. I would be paid, but not the same day. They could not predict what was going to happen. If the event had been in More
Can Writers Stop or Slow AI?
/ 2025-05-02I was horrified when a client suggested using generative AI to “fill in” an article. I was appropriately aghast when another client switched their copywriting to cheaper ChatGPT. Generative AI has led to job losses and writing industry impact—it’s not just my story, but could be yours. Can writers stop or slow AI? Here’s how to brace for impact. Add a Disclaimer Add a disclaimer to your website that says you’re a human writer without generative AI. Some people want cheap, AI copywriting. Those aren’t the type of clients you’re hoping to get, and adding a disclaimer stops them (or you) from wasting time. Don’t use generative AI for your writing, cover art, or website. Non-generative AI tools can still be used for data analysis or research, like you’d use a calculator rather than grabbing an abacus. Don’t feed the machine. Avoid copying, pasting, or uploading your files to sites that may be connected to machine learning. “Free” file converters are a potential culprit. Use open source downloadable software rather than quick, free, online software that may just be teaching AI in the background. Check terms and conditions carefully before using anything “free”, because they’re usually covering their costs by selling data. Learn About More
Marketing for Appearances
/ 2025-05-02“If you build it, he (they) will come” is the famous line in the classic 1989 flick, “Field of Dreams,” spoken by character Iowa corn farmer Ray Kinsella (actor Kevin Costner). That’s fine when you’re talking about ghosts showing up on a baseball field, but what about book signings and appearances? When you are going to make an appearance, and the group isn’t restrictive in size or membership, you cannot expect the public to just show up. Instead you ought to be touting the event, and you can do some or all of the following: 1) Create marketing material on Canva.com (or use what the host is using to be consistent). 2) Use it on your social media, allow it to be shareable, and suggest others spread the word. 3) Promote hard on local sites. Town, county, region . . . ask them to post this on their social media, sites, and newsletters. Most opportunities like this are free. 4) Promote via Chambers of Commerce. If your host is a commercial entity, nonprofit, or service entity, they likely get free promotion via the local Chamber’s social media and mailings. I belong to the Edisto Island Chamber, and they shout out More