28,000 subscribers

Ebooks have radically transformed the publishing world—by taking it back in time. After World War II, as the economy boomed and wartime restrictions on paper ended, publishers discovered a hungry market for inexpensive books. The mass market paperback was born. They were available everywhere—not just in bookstores but on spinner racks in drugstores, supermarkets, even laundromats. Books of all genres and subgenres satisfied seemingly endless varieties of taste. Ebooks have produced a similar phenomenon with countless titles, specialized genres, and easy availability. They’ve also replicated one of the mainstays of the paperback boom—the ghostwriter. Most people think of ghostwriters as the writing talent behind the “autobiography” of some famous athlete or musician. People generally expect these to be ghostwritten. Few know that many novels are also written by ghostwriters. They either use a pen name given to them by the publisher, or a group of ghostwriters operates under a house name, each coming up with individual books for that name. Carolyn Keene, author of the Nancy Drew series, is a household name. Same with Franklin W. Dixon of the Hardy Boys. Neither writer existed. Both series were written by various authors of the Stratemeyer Syndicate. Tabor Evans, of the successful Longarm series of Westerns that More

I just finished reading an issue of The Hot Sheet, founded by writing and publishing industry guru Jane Friedman. I’m no dummy, and I like to keep up with at least some of the advances in my profession. The Hot Sheet is the most energetic, thorough, and comprehensive of any publication in the business, and I highly recommend it. The most recent issue covered Substack, Discord, BookTok, and Bookshop. Have you heard of them? Maybe not. I have heard of all four, but can only talk about, and talk lightly, two of them. Jane does a wonderful job of explaining them in layman’s terms as well as giving her personal opinion on how useful these tools can be in your efforts to be a published author. She also covered the blurring of some genre lines, like urban fantasy romance, and how that sells. How to sell to US Book Buyers of Color, and an intriguing new publishing business model called Zibby Books. And for those of you interested in textbooks, there’s a big dust-up between Pearson and Chegg. Okay. At this point, you’re either excited about these new opportunities, all this new news . . . or you are feeling overwhelmed. Or maybe More

Any writer who hasn’t yet heard of the Help a Reporter Out (HARO) platform may be missing out on important opportunities. The site connects writers with sources, and it’s used by journalists, freelancers, and book authors alike. Public relations professionals use the platform to find outlets where they can potentially gain visibility for clients by contributing insights on relevant topics. For writers, after creating a free journalist profile, you’ll be able to post requests for interviews with or quotes from sources to fit any topic. For example, if you’re writing about cybersecurity, you can post a request for experts who can respond to a list of questions or who would be interested in being interviewed for a longer story. You can also request product samples to try if you’re writing a piece, such as “10 Items Every Backpacker Should Carry with Them on a Trip.” There are a few other ways writers can use HARO, and these involve registering as a source. 1. Gain visibility by responding to requests for quotes. Being quoted in articles or books can give you a boost of name recognition as a writer. One recent request was from a journalist who asked freelancers what skills they think More

Writers love to write. Some want to tell stories. Some want to tell THEIR stories. Some want to reach out and spread their stories around the world. Some want either to make money or not write. Some write whether the stories sell or not. There are so many types of writers, with so many nuances of those types, that one can almost say no two writers are alike. “Find out who you are. And do it on purpose.” – Dolly Parton There’s writing. Then there’s writing with direction. Neither is wrong. However, there is something exciting about pointing your writing in a direction with a goal to reach whatever is on the horizon. In other words, a writer does have the option of taking charge of their writing instead of letting the writing do the driving. Having a map for your writing can be quite exciting. There is nothing so empowering as to be in charge. There is also nothing so scary as to be in charge. Decision-making is scary, and it takes research, drive, and willpower to direct that energy. That decision-making can mean defining who you are as a writer, what you write, and where you want to be More

Wayne’s Extra Rich Chocolate Cake 2 cups AP flour 2 cups sugar ¾ tsp baking soda ½ tsp salt ½ tsp cinnamon   1 cup water ½ cup vegetable oil ¼ cup butter 3 Tbsp cocoa   2 large eggs ½ cup buttermilk 1 ½ tsp vanilla extract ¼ cup strong brewed coffee Stir first 5 ingredients to make flour mixture. Bring 1 cup water and next 3 ingredients to a boil. Add to the flour mixture and beat at medium speed until smooth. Beat eggs and next 3 ingredients on medium speed just until blended. Stir in flour mixture. Pour into greased and floured 10×15 jellyroll pan (remember, this is a sheet cake). Bake at 350 for 25 minutes or until toothpick comes out clean. Cool in pan, on rack, for 10 minutes. Spread chocolate frosting over warm cake. Cool completely on rack. (Pecans sprinkled on top is optional.) Chocolate Frosting (makes 3 cups) ½ cup butter 3 Tbsp cocoa 1 lb confectioners sugar 6 Tbsp milk 1 ½ tsp vanilla ¼ tsp salt Melt butter with cocoa over low heat. Remove. Stir in sugar and remaining ingredients until smooth. No need to cool to put on sheet cake.