I receive a dozen requests for money to publish per week. Sometimes more. Some just want me to write them a check. Others want me to point them to a grant that covers all costs. Sometimes I can find a small grant for them to apply to (usually in the hundreds at most), but I always point them toward crowdfunding.
You’d be amazed at how many people don’t want crowdfunding. The reasons are crazy (and these are from actual emails):
1) You have to work too hard;
2) You have to understand how to do a video;
3) You have to know people to promote to;
4) Part of the money goes to someone else (i.e., the crowdfunding entity);
5) Most crowdfunding doesn’t succeed, so the odds of failing make it not worth the trouble;
6) “I don’t like marketing.”
Well, sweet people, if you think any of the above, then you really should not be publishing…period. You will experience all of the above (with maybe the exception of the video) in whatever publishing experience you choose.
Writers all over the world are choosing crowdfunding to jump-start their books. In case you do not understand crowdfunding, it consists of this:
1) You study publishing projects on crowdfunding sites to get an idea of what makes for success.
2) You sign up with your project at one of the crowdfunding sites (Kickstarter.com, Indiegogo.com,RocketHub.com, Unbound.com, Crowdfunder.co.uk).
3) You decide how much you need (you pad it with the fee of the crowdfunding entity).
4) You decide what rewards you want to give to pledgers who offer to support your project (you work the expense of those rewards into your budget).
5) You set a time frame for supporters to pledge.
6) You post your video, budget, justification, endorsers, and/or description of your book/project.
7) You work it like a blog, a newsletter, a social media page.
8) You ask for support. You promote. You seek endorsements. Again, you promote.
You want money to publish your book? Crowdfund. If you find you aren’t successful crowdfunding, then step back and study what you need to change, because it’s your prowess at crowdfunding that serves as a barometer as to how well you’d sell any book….with any publisher….in any genre….at any time.