By Trisha Faye
Pinterest, a social media site, initially was popular among crafters, homemakers and Do-It-Yourselfer’s. It’s becoming a popular destination as authors search for additional marketing possibilities. Pinterest can drive traffic to an author’s blog or website, increase reader awareness and generate book sales.
Pinterest is a free site (www.pinterest.com) where users set up “boards” and “pin” things they like to their boards. Think having a wall full of bulletin boards. Create as many boards as you desire – one or hundreds. Name them – Books to read, Gardens, Fun to wear, etc. If you see a post on the main page that you like, click the heart on the upper right. If you want to save it, click “pin it” on the upper left. A box opens up where you choose which board to pin it to.
Follow people. For instance, type “chopeclark” in the search box and you’ll find Hope’s Pinterest page. On the upper right, click “follow”. It’s that easy.
Don’t forget – add your Pinterest link in your signature block, on your website and on your blog posts.
Pinterest has over 100 million users. An estimated 70 percent of users pin/click through each month. Some authors have reported that Pinterest generated traffic surpassed Google+ and Twitter.
TO PROMOTE YOUR BOOKS
Set up a board for each book, or each series. Add a description about your book on each board. Include relevant keywords to show up in searches. Include links to your web site, blog, and sales page. (Descriptions are limited – 500 characters. Bitly.com shortens those lengthy Amazon links.)
Add pins that complement your book. Good visual images have the best chances of getting repined. They recommend having at least five pins on each board. Add pins that reflect the time period of your book, the area its set in, food or clothing of the era, recipes, etc.
For instance, on my “Trail Angel Mama – hiking” board, I added pins about the Pacific Crest Trail, Wrightwood, California (story location), and links to useful hiking pages. When I publish a blog, I pin to my board, which directs Pinterest users back to my blog.
When you start a new project, create a new board. Add pictures and information from your research. If the WIP name changes, edit the board’s name. This helps promote your book prior to publication.
Author Susan Wittig Albert has several series: China Bayles, Darling Dahlia’s and the Robin Paige Victorian mysteries that she co-writes with her husband, along with several stand-alone historical fiction books. She’s an active Pinterest user: 127 boards, 2,000 pins, and 3,000 followers. See her Pinterest page here. https://www.pinterest.com/susanwalbert/
Another Pinterest author is J.F. Penn. She has 31 boards: one for each book, and one titled “My Books”. She has a “A Day in the Life of a Writer” board sharing snippets of her life.https://www.pinterest.com/jfpenn/
Pin things specific to your target audience.
Is it useful or entertaining?
Hot Pinterest topics are: Food, fashion, fitness, beauty, décor, travel, crafts, children and pets.
Share pins with valuable content: Blog posts, images, videos, essays, stories, character profiles.
Be steady and consistent with your pinning to maximize your exposure. Better to briefly pin several times a week instead of binge pinning once a month.
Pin at peak viewing times: late afternoons, early evenings and weekends.
Pin your own unique pins along with repining others in your theme.
READ MORE HERE:
56 Ways to Market Your Business on Pinterest, by Beth Hayden
Your Writer Platform has a blog with usable tips and links detailing how to accomplish the recommended tasks. http://www.yourwriterplatform.com/use-pinterest-to-market-book-and-author-brand/
Trisha Faye writes from north Texas, where she fights for keyboard time with the rescued kittens that think they are the rulers of their new home. She coordinated with Sue Holman on Trail Angel Mama, a memoir of being a trail angel for Pacific Crest Trail hikers in southern California. You can find Trisha atwww.trishafaye.com, on Facebook at https://www.facebook.com/trisha.faye.5 and on Pinterest athttps://www.pinterest.com/texastrishafaye/.