By Dorit Sasson–
In today’s ever-changing age of publishing, acquisitions editors at many publishing houses evaluate authors’ worth based on how many fans they have, how much publicity they can acquire and what kind of network they’re tapped into. According to Dr. Deborah Siegel, a writing coach and co-founder of SheWrites.com, the editor’s definition of a writer’s platform is “qualifiable proof that you’re the person to write this book and quantifiable proof that you have the ability to promote it.” In today’s digital age, promotion means online promotion, having a social media presence, followers and fans. Internet radio has become one of the fastest and most popular ways to distribute the story and message of your book even before it is published.
Each week for my radio show, “Giving Voice to Your Story,” I interview expert bloggers, speakers and authors of notable influence on the issues of craft and writing the personal story. Most recently, I’ve interviewed popular blogger, author and speaker Nina Amir, author of How to Blog a Book. Other lineups include: Linda Joy Myers, president of the National Association for Memoir Writing. Julia Cameron, creator of the well-known The Artist’s Way and The Right to Write appeared on my show on December 20th.
By associating myself with people of influence, my credibility and expert status as an author is enhanced. Authors now approach me, requesting to be on my show to build their platform. Some past shows have attracted as much as 500 live listeners, and the number continues to rise the more I promote the replays. I now have a following that connects with me and owns a sense of who I am from my voice, not just my writing.
When my mother passed away earlier this year, I shared lessons and writing techniques I developed while writing my memoir in progress, a story about what it was like growing up in the shadow of a famous classical pianist. Listeners called in and left comments on both my Blog Talk Radio and Facebook promotional pages. One listener even became a client!
The most popular venue for Internet radio is Blog Talk Radio. Most radio stations use Blog Talk Radio as their infrastructure. As the most established venue, it offers an easy start up. One can open a very workable free account, but the best deal for a solo account is $99. Paying $249 gives the most promotion.
The key to building a listenership is to work the Internet.
• Find your tribe. Find groups on LinkedIn and engage them by asking questions about the subjects you are passionate about. You can even ask them which special guest they would like to hear on a future show. • Create a Facebook event and invite your friends. During the show, post quotes on the page and ask your audience questions. • During the show hold a drawing for a book. • Repurpose a show by writing a blog post and share the news of each replay on your social media links.
At the end of the day, editors want to see quantifiable proof of the numbers of the people you can reach and how you can reach them. In the digital world of marketing and promotion, this is your “online footprint.”
As you begin building your author platform, see how you can work from a deeper place of service rather than think about who you are and how you come across. Each time I broadcast, I ask myself what listeners and readers will gain from tuning in. Involve your listeners as much as possible and watch your listenership grow.
Dorit hosts a weekly radio show, “Giving Voice to Your Story” over at Creating Calm Network- http://www.givingavoicetothevoicelessbook.com/dorit-on-blog-talk-radio/ and is also a featured author in the book, “So You Want to Be a Radio Show Host?” http://tinyurl.com/kkcb3yh She’s also the creator of The Story Clarity System, showing writers how to get your story out in the world. To request a free e-workbook entitled, “Three Simple Steps to Creating a Magnificent About Page,” and receive Dorit’s bimonthly marketing & story success articles, visit http://www.GivingAVoicetotheVoicelessBook.com