Humans are visual creatures. That’s why so many people read rather than listen to audio. Or at least that’s my opinion. But I’ve learned over the last few years of dabbling with trailers that they can be horribly done . . . or beautifully crafted, leaving the viewer (potential reader) hungry for the whole story. I search for the latter, because I know if the author put that much effort into a trailer, the book’s got to be good.
Two years ago, in a Huffington Post article titled Are Book Trailers the Next Big Thing in Publishing, I read about how exciting trailers were going to be. Since then, however, we’ve seen trailer creation evolve like indie publishing. Those who take it seriously do marvelous, the result being book sales. Then there are those trailers barely a step above Power Point presentations, made from free photos, free music, on free software. The creators think nobody will notice. And they don’t notice . . . the trailer or the book.
Some publishers argue for trailers, and others against. Some authors ask me if trailers make a difference in sales, and are afraid to invest in the promotional tool. But if you look at the successful authors, both traditional and indie, you see attention to marketing. Those with trailers make passing readers stop and take a moment. Just a moment, mind you. That’s why trailers should be around a minute, because you’ll rarely capture more attention from readers in a hurry.
But if you can make magic with that minute, and reward the reader with an experience that lingers after the final second, the second where they’re seeing the frame that informs where your book is sold, you win.
Now . . . take a peek at the video trailer for Edisto Jinx. It was created by Jerome McCain, from BookFrenzyStudios.com I’ll never try to make a trailer on my own again, and it won’t take the whole minute for you to see why.
BIO – C. Hope Clark is editor of FundsforWriters.com and author of The Carolina Slade Mysteries and The Edisto Island Mysteries. www.chopeclark.com