You’re finally done with your book.
But you’re exhausted. And vulnerable to making mistakes.
Before you plunge ahead with marketing, don’t miss a critical tool whose absence could push your book into the remainder bin. You must create a complete, well-written author media kit.
This package of marketing materials brands you and your print or digital book. If built correctly, the media kit includes items that will help journalists, bloggers, reviewers, retailers, individual buyers, event planners and others promote, sell and buzz about your book.
Here are seven things indie authors shouldn’t do without in an author media kit:
1. Cheat Sheet for Book Reviewers
Three out of four authors who ask me to review their books fail to send the bare minimum – a press release. If I don’t find one, I put the book on my bookshelf. A year later, when I’m de-junking, your book ends up in a cardboard box I donate to the church rummage sale.
Tuck a short note in your book with a link that leads me to your digital media kit. Help me find your press release, great photos and a cheat sheet that tie into your title, and I’m interested.
2. Sell Sheet for Retailers
Bookstore buyers don’t want the same information you’d give to a reviewer. They want what’s referred to as a sell sheet.
A sell sheet includes a short summary of your book. Additional information about your marketing plan will help buyers compare your book to similar books on their shelves, and shows them how hard you work to help them sell your book. This should be full-color, and professionally designed, printed on 100 lb. Text-Gloss paper.
3. “How to Order” Form for Readers
You’ll need a marketing piece that explains about the book, and includes several killer endorsements and a “How to Order” form. The order form must address issues such as bulk orders, sales tax, C.O.D. payments, shipping and how to pay with a credit card. It’s similar to the sell sheet for bookstores, but it’s for individual book buyers, not sellers.
4. Press Release with a High-Res Cover Image
Consumer and industry magazines love featuring books. The New Product Section of these publications could be the perfect home for your book if you can provide a high-resolution photo of your book cover. Editors tell me they are practically begging for good-quality photos for these sections.
5. Interview Topics or Questions
If you write and deliver a pitch that gets you booked on a talk show, don’t show up at the station without a list of questions the interviewer can ask you. Most talk show hosts will not read your book. Broadcasters rely on these questions as a crutch.
6. Author Bio for Events
Meeting planners love booking authors who make their job easier. Don’t force them to wade through your website hunting info about you. Provide your author bio in several different formats for their use.
7. Introduction for Events and Speaking Engagements
You’re taking the stage in five minutes, and the person who will introduce you must “wing it.” This never goes well. Bring your own introduction and avoid mishaps.
After you’ve created this author media kit, you’re ready for prime time. People will have what they need to help make your book a success.
BIO: Publicity expert Joan Stewart, author of 10 books, works with authors and experts who need free publicity to promote their expertise and grow their businesses. Twice a week, she emails snack-size tips about how to get free publicity. Subscribe at http://www.PublicityHound.com/tips.
Over at BookDesignTemplates.com we’ve teamed up with Joan Stewart to create a complete set of Media Kit Templates for Microsoft Word. Joan’s tips and guidance are embedded in the templates, and they are on sale right now at 30 percent off until Tuesday night, 9/30. To find out more, click here: Joan Stewart’s Media Kit Templates.